July 14, 2020
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Becoming a Strategic Leader

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Building the Hospitality Brand with Digital Marketing

Cornell’s School of Hotel Administration, Dyson School of Economics, and Samuel Curtis Johnson Graduate School of Management are all top-ranking business programs that have produced generations of leaders and strategic thinkers. In eCornell Certificate Programs. Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. Take a look inside Cornell University's new certificate on Marketing Strategy. Understand how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

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In eCornell Certificate Programs. Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. Cornell University. Marketing Strategy for Business Leaders 2. Courses Essentials of Marketing Strategy LSM 3 Description In this first online course of eCornell’s Marketing Strategy for Business Leaders certificate program, you will learn about the role marketing plays within an organization. Take a look inside Cornell University's new certificate on Marketing Strategy. Understand how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.